Advancements in Tyre Design push China onto the World Scene

Long gone are the days when people would equate Chinese products with cheap quality goods. Following in similar footsteps to Japan and South Korea before them, who also built their manufacturing base on lower quality consumer goods, and improved their methods and technology over time to become world leaders in their various fields; China is in the process of building a new reputation for itself.

Low cost production has made China an export powerhouse, now the number one manufacturer and exporter on the planet. While this may have begun with counterfeit electronics, machines with cheap parts, technical and lighting equipment of dubious quality etc., this is no longer the case. Many large Chinese manufacturers have seen the benefit in creating higher-quality branded products and building their own reputation around the world to become leaders in their fields.

tyredesignIn no single industry is this more apparent than with Chinese tyres. A host of well-established firms as well as several relative newcomers to the field have seen the benefit in investing in research and development to boost technological innovation and give their brands an edge over the competition. Global tyre manufacturers like Michelin, Goodyear and Bridgestone have had to suffer a loss in marketshare as an onslaught of Chinese companies push their way onto the growing global market. Fueled by a booming domestic marketing the the ever-developing China and with continual investment back into R&D to upgrade performance, tyre design, and quality, these companies have made a huge impact on the world scene in a veritably short amount of time.

A few of the most notable Chinese tyre brands which you are sure to hear about in the coming years if you haven’t already are: Triangle Tire, who are now in the top 10 tyre manufacturers in the world and Durun Tyre, one of the largest Chinese tyre manufacturers who produce both car and truck tyres and have their DMack tyres used in the World Rally Championships.

These firms invest billions of renminbi each year into further developing their products, marketing, and global reach which is aiding in further increasing their marketshare. Smaller and less profitable tyre manufacturers in countries with higher taxes and labour costs are struggling to keep up with the Chinese powerhouses and their massive production capacities and we expect the Chinese to increasingly dominate the global market in the coming years.

While many foreign brands have moved their manufacturing facilities to China or other countries where taxes, labour and other production costs are cheaper, they are still unable to keep up with the Chinese firms and their massive and ongoing expansions. Several forward-thinking tyre brands saw the threat coming and have built partnerships with Chinese tyre companies to benefit from their growth and investment in research and development.

Well-known brands like Triangle Tire and Durun as well as lesser known Chinese manufacturers such as Windforce, Landsail and Aufine who strongly focus on continual R&D reinvestment are an perfect example of the way China is changing the way the world perceives their products. No longer will Made in China be seen as a negative, and these successful and innovative companies are the reason why.

Leave a Reply

Your email address will not be published. Required fields are marked *